Helping global companies connect with customers in Japan through data, insight, and trust.

A Practical Framework for Market Entry and Growth

BridgeOne (B1) is our proprietary sales and marketing support system designed to help international brands build a sustainable sales presence in Japan.
It combines structured workflow, real human insight, and digital tools to make your business expansion both efficient and localized.

BridgeOne Workflow

Our process is designed to adapt to each client’s needs while maintaining consistency in results.
Below is a simplified overview of the BridgeOne workflow.

What We Can Do for Your Japan Market Entry

Entering the Japanese market requires far more than translation or basic sales support.
Japan has a unique commercial structure, strict quality expectations, and a relationship-driven business environment that is often difficult for overseas companies to navigate.

Through BridgeOne (B1) and our local advisory network, we provide practical, end-to-end support to help global companies enter and grow in Japan with clarity and confidence.

Below is an overview of the core areas we manage on behalf of our clients:

1. Coordination with Trading Companies

Japanese trading companies (sogo shosha / specialized shosha) play a central role in many supply chains.
We support:

• communication and expectation alignment
• product explanations and negotiation support
• coordination of commercial terms
• cultural interpretation to avoid misunderstandings

Our involvement ensures that discussions progress smoothly and decisions are made efficiently.

2. Logistics & Supply Chain Setup

Japan’s logistics environment has unique rules and cost structures.
We assist with:

• import procedures and customs requirements
• warehouse and fulfillment partner selection
• lead-time planning and delivery optimization
• risk and delay management

This creates a stable foundation for long-term operations.

3. Product Standards & Compliance

Japanese quality standards—especially for textiles, apparel, and consumer products—are among the most demanding in the world.
We provide guidance on:

• mandatory testing and certification
• labeling requirements
• safety and compliance regulations
• documentation preparation for inspections

This prevents costly mistakes at the market-entry stage.

4. Local Sourcing & Supplier Relations

Business in Japan is relationship-driven.
We support:

• identifying suitable suppliers and manufacturers
• initial introductions and negotiation preparation
• ongoing communication and expectation management
• issue resolution and local follow-up

This enables a stable, trust-based supply chain environment.

5. Retail & Distribution Strategy

Japan has a multilayered distribution structure that differs significantly from Western and Asian markets.
We help you navigate:

• retail channel selection
• distributor networks
• pricing and margin strategy
• buyer outreach and product presentation

This ensures your products are positioned in the right place and in the right way.

6. Trade Shows, Buyer Meetings & Follow-up

Exhibitions and buyer meetings require high attention to detail in Japan.
We provide practical support for:

• trade show preparation and booth strategy
• buyer meeting coordination
• on-site interpretation and product explanation
• follow-up processes and document preparation

This increases the chances of successful deals.

7. Project P/L Planning & Budget Oversight

We assist with realistic financial planning adapted to the Japanese market:

• expected cost structures
• sales assumptions
• investment phases
• ROI and P/L simulation
• risk identification and mitigation

This provides a clear and manageable financial roadmap for Japan.

From Strategy to Execution

BridgeOne provides a practical bridge between global vision and local execution.
Every campaign is backed by data-driven planning, real-time feedback, and human communication.

Interested in entering the Japanese market?
Let’s design your first steps together.